North American Properties
Colony Square
Atlanta, GA
Colony Square rose in the late 1960s and 1970s as an urban mixed-use office, retail and residential project ahead of its time, but the development has fallen behind other office development in Midtown Atlanta. North American Properties selected Beyer Blender Belle in collaboration with Lord Aeck Sargent to refine and execute its vision for a dynamic transformation.
The renewal of Colony Square represents an extraordinary opportunity to create a charismatic and welcoming public place at the heart of a growing neighborhood. The design concept supports the ongoing transformation of Midtown into a vibrant commercial, retail, residential and cultural district by opening up the hard to find indoor retail mall to the sky and creating new, inviting pathways into the site from the busy Peachtree Street pedestrian corridor. Refreshed office building lobbies surrounded by reconfigured active retail space on the ground level will complement major attractions including a luxury theatre and a bustling food hall.